Friday, February 28, 2020

The importance of analysis of Consumer Behavior Essay

The importance of analysis of Consumer Behavior - Essay Example Moreover, motivations on the other hand for purchase may also vary from being deliberate in intent towards more of an expression of "routines, habits, expectations and social norms, and dominant cultural values" Different conceptual models also enable the marketers in order to obtain a deeper understand of what actually motivates the consumer behavior and drives the change. Quite simply, these models do the following things: Consumer behavior has now become an integral part of the strategic market planning. It is also termed as the main base towards the approach of the concept known as Holistic Marketing. A marketing manager would always like to know that how the consumer behavior will help him in order to design better marketing plans, and also to get those plans accepted by the company. (Smith, 2000, pp. 40-47) This is one of the most important points which should be the top most priority for every marketer to know that what actually he is trying to do. How he wants to influence his customers, what are the main ideas and what are the techniques with the help of which he can very easily attract his customers. It is the second main responsibility of every marketer to know ... A marketing manager would always like to know that how the consumer behavior will help him in order to design better marketing plans, and also to get those plans accepted by the company. (Smith, 2000, pp. 40-47) 10 MOST IMPORTANT THINGS THAT ALL THE MARKETERS SHOULD KNOW ABOUT CONSUMER BEHAVIOR: Following are the 10 important things which marketers should know about consumer behavior: 1. To Know One Own Self. This is one of the most important points which should be the top most priority for every marketer to know that what actually he is trying to do. How he wants to influence his customers, what are the main ideas and what are the techniques with the help of which he can very easily attract his customers. 2. Marketer should know the inner feelings of the customers. It is the second main responsibility of every marketer to know that what actually their customer want from them. What actually are their needs and demands and how they can cater to them. In order to know the inner feelings of the customer, the marketer should be strong enough; he should be creative and should be research oriented in order to know that what actually the customers want. 3. Atmospherics. Atmosphere is one of the important factor with the help of which marketers can easily attract the customers. For e.g. if an atmosphere is pleasant then customers will for sure feel comfortable and they feel good while shopping in any store. Following are some ways with the help of which marketers can attract the customers if they are providing good and pleasant atmosphere. Organized checking counters. Pleasant odors. Pleasant environment Good customer services. These above mentioned are some of the examples of maintaining good and a friendly atmosphere with the help of which a marketer can very easily

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